To get the feature off the ground, The Yes will promote it organically through Instagram posts, emails and app notifications to its users. They’ll also be notified when friends like products, prompting the opportunity to provide their input.
“We wanted to make that process really easy.’Īfter a text-based transaction of inviting and accepting between friends, they’ll be notified of each others’ in-app feedback through notifications. “We have a few people in our lives who we give advice to and who give advice to us,” she said. The feature was also inspired by the way people view what others are buying on Venmo and by the popularity of emojis on platforms including Instagram, she said. “We started to think about, what else can make shopping better online, especially since you can’t go offline?” said Julie Bornstein, founder and CEO of The Yes, of the mid-pandemic launch.
